Let's start the year great, with an internal event for all employees. A live meeting where the new strategy is presented, combined with a good dose of humor and competitive elements. It is the positive and inspiring kick-start of the year.


We approached employees as 'GameChangers'. They are the ones who lead the way within the organization and change the actual 'game'. The concept 'ID2020 I GameChangers' consists an interactive game show in which strategy is combined with game elements. In addition to the plenary program, there were also inspiring sessions in many different locations. The involvement and pride, measured among the employees, subsequently scored a 4.1 on a scale of 5. The 'GameChangers' concept was subsequently embraced in all internal communication.