Kick off De Goudse 100 years

Assignment

In January, we will launch De Goudse's centenary year: 100 years of De Goudse. We will celebrate the start of this special year together with all our colleagues, divided across two locations: Zeeland and Gouda. The aim is to excite everyone about the fantastic events planned for the year ahead. This moment serves to make the anniversary year visible both internally and externally, to present the anniversary theme, and to share the key points of the anniversary calendar.

Result

A special song has been composed for the centenary year: the Goudse Song. This will open the programme. Once everyone is gathered, the musicians will appear on the balcony and strike the first powerful note, filling the room with the sound of the song, while images of 100 years of De Goudse play on the large screen behind them. Following this, a visualisation of all the key events of 2024 will be presented. During the kickoff, these will be brought to life on screen. Colleagues, acting as reporters, will appear from various locations where the events are set to take place. As reporters, they will brief their fellow colleagues: “I’m standing here in the hall of Taets in Zaandam. It’s still empty, cold, and dark right now. But soon, you and your partner will be enjoying a true De Goudse celebration here. With all your colleagues and top artists. An evening full of surprises! Mark it in your calendar and stay tuned on all communication channels.” These reports will be edited into a dynamic, energising video. At the end of the programme, the song will return, now with sing-along lyrics displayed on the screen. The musicians will lead, and we encourage everyone to join in and sing together. The presenter will motivate the colleagues, and as the crowd starts to sing, several De Goudse employees will spontaneously join in, until eventually the whole room is singing the great Goudse Song together.