Rebranding Sallaum Lines


The seas are vital, not only for this company but also for the planet and humanity. While the ships of Sallaum Lines make waves from port to port, they strive to be 'wavemakers' in a bigger way. The transition to a sustainable player within the RoRo shipping industry deserved a new look. Together with the Norwegian Stem Agency, a concept had to be developed in record time that would bring the new values and image to life. The new 'We Are Wavemakers' initiative became the starting point for a special relationship event.


Over 150 guests gathered at the port authority building in Antwerp, to discover the new era of Sallaum Lines. Their key partners came together on the event ship, the Blue Rhapsody, which set the stage for a new chapter in the history of one of the world's largest logistics players. After a warm welcome on the sunny upper deck, the guests were treated to a refined dinner. In between courses, the management provided insight into the new heading for the future and presented the new brand identity. Upon their return, a spectacular show awaited them. Through headphones, the guests were immersed in the new Sallaum Lines identity through performing art, 20-meter-long canvases, spoken word, live music, and lasers. We Are Wavemakers. A new era has begun.

Accept our cookies to view this content.