Gold for KPN Mission Maximize

Our project Mission Maximize for KPN just won first prize at the 11th edition of the International Eventex Awards. The sales kick-off was voted best of its kind in the Virtual Employer Branding Events category. Of the nine entries, Mission Maximize received the highest rating with 83 out of 100 points. Once again it became clear to us that effectiveness and impact are crucial in the judging of events. Mission Maximize scored an average of 9 out of 10 within this criterion.


The Eventex Awards is a global award in the event industry that recognizes creativity, innovation, and effectiveness. Hans Klaver, Sales & Marketing Manager at Obsession says: "The fact that we won an award again shows that there is an international eye for our vision and approach. Especially in times when physical encounters are not possible. We are extremely proud that we can also win prizes with virtual events. It proves that our working method and our vision on Live communication affect both physical and digital encounters. After all, you start with an empty sheet and, just like with physical events, look at the starting points and the core question - "For what purpose am I going to organize the event?" By not changing this approach, we also managed to make this event a success. "

Sometimes less is more

One of Obsession's most experienced project managers, Amber Fleury, took on this project. "The attention span for digital events is short. With that knowledge, we have proposed a powerful, concise, and interactive program. The strength of the concept lies in the power of leaving things out. We have deliberately chosen to spread many substantive messages over several days using 17 interactive webinars. The number shows us that KPN had something to say. The campaign-based approach gave space for several moments, the kick-off forming the central start of the year. This approach has helped to ensure that everyone remained involved and made it feel like a real mission. " said Fleury.

Are you curious about the approach, implementation, and result? Watch the award video of this project below or view the entire case.

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