When organizing events, everything revolves around experience, involvement and innovation. Obsession has understood this well and taken a step that could reshape the future of event management. This is done through a collaboration with the AI Lab of Leiden University of Applied Sciences. This collaboration promises to revolutionize the way event data is collected and used, thanks to Artificial Intelligence (AI).
Obsession and AI Lab
Why this collaboration?
The AI lab offers a practice-oriented environment for the application and research of Artificial Intelligence. It is not always easy for education to keep up with technological developments, which is why it is good that a hands-on solution has been devised. It enables Obsession to investigate how AI can actually add value to their organization. In addition, Obsession can use data to treat students to work on real models that can actually transform our field. Hans Klaver (Account Director) of Obsession emphasizes: "By having students from the AI Lab work together in working groups with our data, we can develop sustainable AI solutions that are specifically aimed at the events industry. This collaboration with the AI Lab offers Obsession new opportunities to discover and leverage the practical applications of AI. With new models we can be even more meaningful to our partners for live by offering them long-term insights based on past data.”
Shared vision on innovation
The collaboration between Obsession and the AI Lab is rooted in a common vision: harnessing the potential of technology to enrich events and deliver a more impactful outcome. At the end of 2022, the focus during the Obsession Dialogues was on how data can enrich events. Now Obsession wants to bring this data to life with the help of AI. Sharing different types of data with the AI Lab, including briefings, visitor results and event evaluations, is central to this collaboration. However, it is very important to treat the privacy and security of the shared data carefully. In light of this, Obsession recognizes the need to sit down with clients in advance and obtain their approval for sharing specific data. Hans Klaver emphasizes: "Our aim is to treat these aspects with the utmost care, striving for a balance between exploiting the significant benefits, such as more efficient processes, stronger customer relationships and a more sustainable approach to event management, and respecting the privacy and security of the data involved."
LiveTime Changes
During the last Obsession Dialogues - LiveTime Changes, Obsession took an important first step in the process, with Bastiaan Groot (founder of the AI Lab at Leiden University of Applied Sciences) taking the stage to demonstrate the power of AI and all the innovative aspects of this magic potion. to emphasize. Obsession also immediately called on their partners and clients to share event data. “This open data approach is crucial for driving innovation and opening doors to advanced event analytics and personalized experiences. With the support of our partners for live, we are opening a new era in our profession. Never make the same mistakes again, creative new insights and work more efficiently, that is what we strive for." said Hans.
The steps that follow include forming a project group and collecting the necessary data. “Our goal is to not only have gathered insights, but also to be able to offer practical solutions by the end of 2024,” Hans explains. “This project, while still in its infancy, underscores Obsession and the AI Lab's commitment to pushing the boundaries of event marketing.”
Obsession strives for a total solution with an integrated AI dashboard. This dashboard prevents repetition of mistakes and compiles proposals based on proven success strategies. Hans emphasizes: "With this approach we strive for an optimal customer relationship in which we can not only learn from our mistakes, but are also able to provide even better advice than now." This is at the heart of the future capabilities that Obsession and the AI Lab want to explore and develop.
Are you in?
Would you like to work with Obsession to develop tangible models that optimize and enrich your event strategy and events? Let us hear from you and contact Hans Klaver via www.obsession.nl.