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Click hereTarget group analysis
When organizing an event, it is wise to determine and define the target group for that event as soon as possible. Once you have a clear picture of your visitors and their wishes, you can tailor the concept, programm and even the location and catering to make a greater impact. We are happy to help you define your event's target group by conducting a target group analysis.
A target group analysis can consist of qualitative and quantitative target group research. In that case, we first create a core team of key stakeholders. By doing so, we like to look at all parties involved. Is everyone represented? By asking the right questions, we map out the wishes. Then we submit these via digital questionnaires to the rest of the organization, customer group or other stakeholders. In this way, we can quickly make well-founded choices that will benefit the event.
Why a target audience analysis for your event?
More connection
If your target group is allowed to think about the form and content of the event through a focus group, they immediately feel more involved. This often results in higher attendance, but also in more mutual connection and pride.
Better experience
If you tailor the location, decor, speakers and catering to your target group, you create a brand experience that is deeply rooted in the memories of your visitors. This event puts your message in the spotlight!
More impact
Once immersed in a recognizable brand experience, visitors will feel more at home and open
to new information, new people, a new course of action or a new direction. It’s the basis for making an impact!
Reference person
An event can have one or more benchmarks, depending on the purpose and size of your event. No matter how many target groups you have, a target group analysis is always a good starting point. After all, you are organizing your event for your visitor. With the information collected in a target group survey, you compose your reference persons. You can visualize them with a drawn character or with an example of a character from your actual target group. It helps to see the visitor in front of you when making important decisions. Especially if several external parties are involved in the organization. Such a profile can quickly create clarity and determine the direction.