PartnerPraat #1: Back to the beginning, how do you start an event agency?

A story of three bold teenagers travelling the country with turntables, PAR lights and a delivery van. Tune in to the entrepreneurial journey of founders Gerben, Michael and Rick, and get carried away by the many anecdotes from Obsession’s earliest days. What do they see as the true power of LIVE, and what lessons from that adventure 25 years ago still resonate with them today?

PartnerPraat #2: From conviction to philosophy, the birth of Partners for Live

Spring 2018. A sunny morning at event venue InnStyle Maarssen. The management team gathered around the table with a few industry peers to shape the new direction of Obsession. After an open dialogue, copywriter Talitha had enough to draft an initial concept. The next day, the phone rang and the words Partners for Live were spoken. To this day, those three words symbolise our belief, way of working, and form of collaboration. Simone Hoeberichts and Jan Liebregts speak passionately about how it all began, what this strategy has brought us, then and now, and the vision for the future.

PartnerPraat #3: The evolution of live events: the importance of experience.

Seeing your work shine on the biggest stage is the ultimate reward. Over the years, several Obsession projects have been honoured with prestigious industry awards. But it’s not just the award-winning projects that matter. At the heart of live events lies the power of meaning. Together with Marijke de Wit, we dive into the archives and revisit some truly special projects. From staff events for Tommy Hilfiger to a tearful audience at Slachtofferhulp Nederland — the diversity and impact of our work take centre stage.

PartnerPraat #4 Long-Term Relationships — What Do They Bring? Featuring KPN & SIEMENS

In recent years, our focus has visibly been on building long-term relationships. But looking back, this has always — perhaps unconsciously — been an integral part of how we do business. In this episode, we look back and ahead together with a few of our long-standing partners. What does such a partnership bring? And which live moments have stayed with them to this day? Amber sits down with Anne-Paule Moerkerk from Siemens and Sheila van der Knokke from KPN to talk about the true value of real partnership.

PartnerPraat #5 | The Transition of Live: The Power of Experience

From beer, balloons and bitterballen to creating real impact. The event industry has evolved tremendously over the past 25 years. This week, we’re talking about the transition of live experiences and the importance of true engagement. It promises to be a great conversation, as Amber is joined at the bar by over 60 years of combined event experience. Paul Bransz, Strategic Creative, and Ad de Haan, founder of Live Legends, look back together on the developments of the past 25 years. What still works today? And what is the true value of experience?

Together with Maarten Schram, Managing Director of IDEA, and Hans Klaver, Account Director at Obsession, we explore the major shifts that are reshaping our profession. From developments in AI to big data and new ways of creating experiences. In a punchy half-hour, we’ll bring you up to speed on the key trending topics for the future.