PartnerPraat: The Event Podcast
On this page, you can listen to the six-part podcast series called ‘PartnerPraat – The Event Podcast’. Below, you’ll find the six episodes, which will be released throughout the anniversary year. Curious to know when they’ll be available? Follow us on social media!
PartnerPraat #1: Back to the beginning, how do you start an event agency?
A story of three bold teenagers travelling the country with turntables, PAR lights and a delivery van. Tune in to the entrepreneurial journey of founders Gerben, Michael and Rick, and get carried away by the many anecdotes from Obsession’s earliest days. What do they see as the true power of LIVE, and what lessons from that adventure 25 years ago still resonate with them today?
PartnerPraat #2: Long-Term relationships, what do they bring?
In recent years, we’ve placed a clear focus on building long-term relationships. But looking back, this approach has been an unconscious yet integral part of how we’ve always done business. We reflect on the past and look ahead together with a number of valued partners. What does such a partnership offer? And which live moments have stayed with them to this day?
PartnerPraat #3: The evolution of live events: the importance of experience.
From beer, balloons and bitterballen to truly making an impact. The events industry has evolved tremendously over the past 25 years. For Obsession, the turning point came with the GAME-EXPO – an innovative trade show concept for the world’s leading gaming companies. Gerben Plasmeijer reflects on the industry’s transformation alongside fellow experts. What still works today, and why is experience more important than ever?
PartnerPraat #4: Partners for Live. What a strategy can do for your business.
Spring 2018. A sunny morning at InnStyle in Maarssen. The management team sat around the table with several industry peers to help shape Obsession’s new direction. Following an open dialogue, copywriter Talitha had enough to draft the first outline. The next day, the phone rang – and the words Partners for Live were spoken. To this day, those three words symbolise our belief, our way of working, and how we relate to others. Jan Liebregts passionately shares the story behind its origin, what the strategy has brought us, how it continues to guide us today, and what the vision for the future holds.
PartnerPraat #5: How to win a BEA: the power of meaningful events.
Seeing your work shine on the biggest stage is the ultimate reward. Over the years, several Obsession projects have been honoured with prestigious industry awards. But it’s not just the award-winning projects that matter. At the heart of live events lies the power of meaning. Together with Marijke de Wit, we dive into the archives and revisit some truly special projects. From staff events for Tommy Hilfiger to a tearful audience at Slachtofferhulp Nederland — the diversity and impact of our work take centre stage.
PartnerPraat #6: The future of events: Obsession in 2050.
Where do the opportunities lie? What does the horizon look like? Obsession’s newly appointed partner Hans Klaver shares his vision for the future. What path will Obsession take over the next 25 years, and how do you stay true to your course without getting swept up by every trend? From developments in AI to generational diversity, and from Big Data to new ways of creating experiences — how do innovation and events go hand in hand?
