Assignment

With the introduction of the DOLPHIN G DM-i, BYD took an important step in Europe. The DOLPHIN G DM-i is the very first compact hatchback in its segment to feature plug-in hybrid technology and the first BYD model developed specifically for the European market from the ground up. The perfect car for urban drivers and offering the freedom to travel longer distances without relying on charging.
As part of the launch campaign, BYD organised a large-scale launch event for press, influencers, dealers and fleet owners. An event that needed to feel just as urban and accessible as the car itself. The objective was clear: increase awareness of the new DOLPHIN G and showcase what sets it apart within its segment. Influencers had to be inspired to create content that would organically put the car in the spotlight, while dealers and fleet owners needed the opportunity to truly explore the model and experience its key features. 

Result

An eye-catching launch event on Rotterdam’s Wilhelminakade brought city, car and brand story together. Against the backdrop of the Cruise Terminal and the Rotterdam skyline, more than fifty Dutch Orange DOLPHIN Gs were lined up along the waterfront. The result was impossible to miss. The urban setting perfectly reflected the character of the vehicle and created countless opportunities for shareable content.
Following a plenary opening and a personal video message from Giovanni van Bronckhorst, the face of the national campaign, visitors were invited to explore the DOLPHIN G for themselves. Key features were brought to life through a series of interactive activations. The built-in karaoke function became a fun hands-on experience, while the vehicle’s low energy consumption was demonstrated through a live leaderboard displaying real-time test drive results. Influencers personalised the DOLPHIN G through a projection mapping activation, turning the car into unique, highly shareable content. Outside, test drives departed directly from the Wilhelminakade, allowing guests to experience the DOLPHIN G in the urban environment it was designed for.
The DOLPHIN G took centre stage throughout the day. Dealers and fleet owners experienced first-hand what makes this model unique within its segment, while influencers translated the launch into millions of online touchpoints. With more than 4.5 million views generated through influencer content, the event not only delivered significant reach, but also ensured that the DOLPHIN G and its key USPs were firmly on the radar of its most important target audiences.