Assignment

Coming up with a unique experience that allowed business relations and the press to get to know the three new upper-upscale NH Collection hotels in Amsterdam. The motto of NH Collection is ‘Feel the Extraordinary’, which was also the goal of the event.

Result

A layered, varied programme that uniquely appealed to both press and business relations. With a press conference, interactive guided tour on kilometres-long red carpet and an opening show during which 700 VIPs were able to experience the transformation from now to then through augmented reality.