Assignment

A new year brings a fresh opportunity to grow together. On 6 February 2025, KPN hosted its annual Sales Kick-Off at Spant! in Bussum. This event not only marks the official start of the sales year but also acts as a catalyst for inspiration, collaboration and action. This year’s theme, “Full Speed Ahead”, was brought to life under the banner “It’s Showtime!”. The time to perform is now. With 370 participants – including VPs, sales managers, account managers and sales specialists – the day focused on uniting both individual and collective strengths. A dynamic concept and a clear focus on growth and connection laid the foundation for building a strong, powerful and united team.

Result

The day kicked off with an energetic opening. Participants were challenged to show courage by pressing buttons on stage. This was followed by the plenary session, where the Chief of Business Market delivered an inspiring keynote. During the segment sessions, a fresh approach was introduced. Instead of static reflections and forecasts, participants engaged in lively brainstorms and dynamic performances that brought the strategy to life. Ideas took shape, plans became tangible, and the energy stayed high throughout. A true highlight was the Masters Awards ceremony. Introduced with a spectacular breakdance performance, the winners were announced through an interactive applause meter, where the audience and dancers together revealed the winners. The day concluded with a powerful keynote by Dominique Schreinemachers. Her compelling story about growth and decisiveness hit home – earning an impressive score of 9.5 in post-event evaluations. Initial feedback was telling: the event was described as inspiring, energising and connecting. 2025 has launched with a clear message: together, we make the difference. And that difference starts now.