Request

In 2024, Goudse Verzekeringen celebrated its 100th anniversary and asked us to organise a special edition of their annual "Knowledge Day for SME Advisors"—an event that would both honour the past and look ahead to the future. The goal was to inspire and connect SME advisors. The programme needed to inform guests about future opportunities and changes, while facilitating knowledge sharing, co-creation, networking, and strengthening De Goudse’s positioning as a warm, personal, and accessible insurer.

Result

The conference became a vibrant and meaningful gathering. Through interactive deep-dive table sessions—guided by experts in a 360° setting—topics such as AI, sustainability, and talent acquisition were not only discussed, but actively explored. This resulted in sharp insights, dynamic conversations, and practical takeaways to help futureproof the profession.

The story was powerfully supported with visual elements. A drone introduced a time capsule that collected the day’s shared input, ideas and ambitions. The iconic Goudse sound and the Goudse Swallows—presented through 360° animations—visually reinforced the overarching narrative.

The younger generation was given a prominent role in the programme. A representative of the next generation of the Bouwmeester family joined the current CEO on stage, and young advisors were given a seat at the table. Guests praised the conference for its high-quality content and practical relevance. The event concluded with a festive sit-down dinner show—a fitting tribute to 100 years of De Goudse, and a strong starting point for the century ahead.