Challenge

Vaillant develops heating and energy solutions for a more sustainable future. In 2025, the brand was preparing to introduce a new generation of heat pumps to the Dutch market. Following an international teaser at the ISH trade fair, the time had come to introduce installers, customers, partners and the press to its latest innovations. The challenge was clear: rather than presenting these technical innovations through a traditional product presentation, we set out to translate the ‘Next Level Vaillant’ positioning into a live experience that brought innovation, craftsmanship and sustainability to life.

Result

With ‘Stay ahead with Next Level Vaillant’ as the guiding idea, Remastered Rotterdam became the stage for a product launch on an impressive scale. Beneath Europe’s largest indoor LED screen, the latest heat pumps became part of an immersive brand experience. The guest journey was designed as a gradual journey of discovery. From the moment they arrived, guests were taken step by step into Vaillant’s vision for the future. Through immersive and interactive spaces, the story unfolded, culminating in the reveal of the new generation of heat pumps. An audiovisual show gradually built anticipation, focusing all attention on the products at the moment of the reveal. By making the products an integral part of the story, the launch brought the promise of Next Level Vaillant to life: smarter, more sustainable and ready for the future.