Assignment

MSD is a globally operating pharmaceutical company with an important site in Haarlem. To celebrate its 70th anniversary, MSD Haarlem wanted to give employees and their families a unique behind-the-scenes look at the place where innovative medicines and vaccines are tested, packaged and distributed. A world that normally remains behind closed doors. The challenge was to transform this diverse company site into an interactive experience for visitors of all ages. An experience that would immerse visitors in the story of MSD, from 70 years of history and innovation to the people who work there with passion every day. Everything needed to be brought together in a logical route that would bring the site to life, while always prioritising safety and business continuity.

Result

We developed a routed experience that guided visitors across the entire MSD Haarlem site. Along the route, they explored different zones, each highlighting a specific aspect of the organisation. Topics such as the history of MSD, diversity & inclusion, laboratory activities and the operation of packaging lines were all brought to life. The packaging lines were a particularly special feature, as they are normally inaccessible to visitors. For many employees, it was also a unique opportunity to discover this part of the organisation for the very first time. 
Younger visitors enjoyed a variety of activities, including face painting, games and a photo booth, while adults explored demonstrations and engaged in conversations with employees. The route concluded in a food court, where everyone gathered to relax and reflect on the day together. The event brought colleagues, family members and friends closer together. Employees saw their own work within a broader context and were able to share it with their loved ones. In turn, visitors gained a deeper understanding of the impact and social importance of MSD’s work. It was a day filled with pride, connection and enthusiastic reactions.

“The collaboration with Obsession was smooth and professional from the very beginning. Thanks to their creativity, commitment, and clear communication, the Open Day became a great success.” - Carolien Lugtmeijer, Lead Assoc. Admin. Services at MSD Netherlands.